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Getting Discovered on Google

A searchable website is essential, this course helps you to improve the search-ability of your website and improve your ranking on Google.

Who the course is for:
This course is for any small business or organisation that wants to take more control over their website. These are the basics so any level can join to get started on their SEO (search engine optimization) journey.

Course Date: Tuesday 30 November 2021
Start Time: 10.00
End Time:12.30

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Course content:

  • What is SEO and why is it important?

  • The key features of a searchable page.

  • How content drives searchability

  • Keywords and keyword groups to aid search

  • Tips and tools to help improve your website's visibility on search engines



Learning Outcomes:

By the end of the course you will:
  • Be able to describe what SEO is and why it is important.

  • Understand what makes a page searchable.

  • Demonstrate how keywords are used on current search engines and how to research them.

  • Understand the difference between navigational and searchable pages in your website.



About the Trainer:

Michael has been a business advisor and digital marketing trainer for the last 12 years. He delivers courses for Google Digital garage, Lloyds Bank Academy, growth hubs and other organisations.

Cost:
Course fully funded.

Booking Contact:

booking@hertscf.org.uk

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