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Raising Your Organisation’s Profile in the Media and Online

Practical exercises based on real case studies that provides an introduction to PR for offline and online media.

Who the course is for
Positive media and online coverage can help you raise awareness of your organisation while reaching thousands of prospective donors, service users and volunteers. What’s more, it’s usually entirely free.
This lively half day workshop will help those who would like to know more about how to work with the media and get press coverage for their organisation. And you will also learn how to harness the power of Facebook to further your cause.

What previous delegates have said:
"A really interesting course. Very worthwhile. I learnt a lot. Excellent amount of valuable info learned within a short amount of time."

Course Date: 09/12/2019
Start Time: 9.30, 9.15 Registration
End Time: 13.00
Venue: Stoneyhall Community Centre, Wornham Avenue, Stevenage, SG1 3UG

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Course Content

Topics covered in this half day course:
  • Recognising news values and “newsworthiness”

  • Creating news stories and writing press releases

  • Understanding how Facebook pages work

  • Creating successful content for Facebook



Learning Outcomes:

Participants completing this course will learn:
  • What journalists and editors look for in a story

  • How to structure a press release

  • How to maximize reach on Facebook

  • How to create Facebook content that is likely to be seen and generate a response



About the Trainer:

James Gray held a range of marketing and public relations roles in national charities, arts organisations and campaigns. His company, Caraway, helps organisations handle essential communications and marketing tasks

Cost:

£25 VCS – CVS members
£35 VCS - non members
£70 private/statutory

Booking Contact:
01462 689400

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